E Ink displays first to receive Dark Sky Certification

E Ink announced that it has received the Dark Sky Certification from the International Dark Sky Association (IDA). E Ink is the first display technology to be certified through the IDA - which makes sense as E Ink displays do not emit light, and rely on ambient lighting.

E Ink explains that as cities continue to become smarter, and strive to provide timely information and communication to their citizens, the balance between delivering that information, environmental concerns and the aesthetic of a town becomes more important. Cities are striving to keep citizens safe and informed, while also considering their carbon footprint, and the electricity wasted on lighting that is overly bright, poorly targeted, and sometimes unnecessary.