MIP (Memory LCD)

Most people when they think about ePaper displays immediate think about E Ink. E Ink Holdings (EIH) has been very successful in bringing its ePaper displays to the market - and today these are prevalent in e-readers, electronic shelf labels, e-notebooks and many other applications. While EIH indeed has a clear leadership in the ePaper market, it is not alone.

But first of all, it is important to note that there are many display technologies that could be called ePaper displays. Most people would only consider truly bi-stable displays able to show dot-matrix images as ePaper displays, but some other technologies that are not truly bi-stable also exist and some consider these as ePaper displays as well - for example Memory LCDs. In addition some simpler displays technologies that are similar to ePaper in properties also exist. We will discuss both these technologies in this article.

Visionect recently appointed Sri Pervuemba to its board of directory. Sri is a long time display veteran and was E Ink's chief marketing manager for over 10 years. Sri is also a good friend and has been supporting E-Ink-Info from its launch. Sri was kind enough to answer a few questions we had regarding the e-paper market and Visionect's technology and platform.

But first, an official bio: Sri Peruvemba is the CEO of Marketer International. His 25 years of experience in the electronics industry include marketing LCD, CRT, TFEL, OLED, LED, Plasma and ePaper displays into the consumer, mobile, industrial, medical, signage and TV markets. He earned a BSEE, a MBA and a Post Graduate Diploma in Management. He was previously CMO for E Ink and also held senior level positions at Sharp Corp, TFS Inc., Planar Systems and Suntronic Technology. Peruvemba currently serves as Director on the Board of Visionect Inc., as well as on the board of the Society for Information Display(SID).

Pebble Technology, the company behind the successful Pebble smartwatch, is now developing a new version called Pebble Time - that sports a color e-paper display. The company launched a kickstarter campaign with an aim to raise $500,000. It took them one hour to raise $1 million, and a few days later they already passed $8 million in funding.

The Pebble time uses a "color e-paper display" The original pebble used a 1.26" (144x168) monochrome memory LCD (transflective LCD made by Sharp). It's not clear what kind of displays will be used in the new Pebble, but as far as I know sharp do not produce a color memory LCD.

I had the good fortune of talking to Sriram peruvembra, E Ink's marketing VP. Sriram is always happy to help, and has agreed to do a short interview with us.

Sriram Peruvemba is VP of Marketing for E Ink Corporation. He has over 20 years of experience in the electronics industry including extensive background in the electronic display industry, having held management positions with Suntronic Technology, Planar Systems, TFS and Sharp. He holds a BSEE and a MBA.

Q: What kind of displays does E ink currently offer?

E Ink makes a display platform referred to as E Ink Vizplex. The E Ink Vizplex imaging film is used in Active Matrix displays for applications such as eBooks. For SURF displays for applications such as wrist watches. And in Ink-In-Motion displays used in applications such as signage. The active matrix displays have a glass based backplane whereas the SURF and Ink-In-Motion displays use flexible backplanes.