SATA Airlines is set to launch a new ad campaign that was designed by Ynvisible, and uses their "interactive paper" solutions (based on their electrochromics transparent flexible display technology). The campaign includes a printed ad (placed in the September issue of Marketeer magazine) that has a boarding-pass like insert that can show a promotion flight price with the touch of a button.

The inserts were produced at the Guide printing house. This is Ynvisible's largest volume project to date. Last month I posted a review of Ynvisible's interactive gift card, and was quite impressed.

Ynvisible (based in Portugal) is developing flexible transparent electrochromic displays (materials that change color when electricity is applied). The company is already producing some displays in low volume (with manual assembly), and were kind enough to send us a sample gift card showing off their displays.

The gift card

So first of all, the display is quite impressive. They use a material that changes from being transparent to being blue, and indeed when you press a small button on the card it displays words in blue (love in several languages). When off, it looks exactly like a normal piece of plastic - totally transparent and bendable (flexible).

Portugal's Ynvisible won a grant from the Portuguese National Strategic Reference Framework (QREN) to help develop electrochromic displays. The total project is valued at over €1 million. Ynvisible's electrochromic ink technology is aimed towards packaging, advertising, print media, signage and smart wearables. Initial products will include point-of-sale posters and advertising.