July 2022

US airline Alaska Airlines launched a new smart baggage tag system, that uses E Ink labels. The company, which says it is the first in the US to adopt the technology, will offer 2,500 such tags for its frequent flyers, at no cost.

The new tags will allow users to avoid using printed bag tags, and the activation of the device can be done using a smartphone 24 hours before the flight. This means that almost the whole check-in process can be performed at home.

Electrowetting display developer Etulipa announced that it has started a field trial of its full-color display. The company is carrying out its evaluation in two locations - at the High Tech Campus Eindhoven and in Brookings, SD USA together with signage developer Daktronics.

Etulipa says that its displays consume only 7 Watts per sqm and offer zero light pollution (it is a reflective display). The company's latest displays are based on its patented 2nd-Gen EWD technology.