What's in a name?

People often gets confused about E Ink, and the relation to 'generic' e-paper technology. I'm trying to sort things out in this post.

• E Ink is the name of the US company behind this specific technology. Notice that E Ink is used without a dash... Actually they do not like when people write 'E-Ink'. I personally like it better with a dash myself, but I'm not in charge.
• E Ink Vizplex^TM is the imaging film used in ePaper displays made by E Ink Corp. The Vizplex is the kind of display that is used by e-book readers such as Amazon's Kindle. They actually have other types of displays - more simple ones, such as segmented displays, etc.
• ePaper is a generic term for a display technology that makes paper like displays. E Ink Vizplex is an ePaper technology.
• Electrophoretic is the science behind the technology... discovered way back in 1807, and has to do with motion of particles under influence of electric field.

I hope this straightens things out. Apparently almost everyone is actually using "E-Ink" to describe the company, product and technology used in gadgets. Amazon are doing it in the Kindle description page, and so are the BBC in a recent article.