Amazon to buy Samsung's electrowetting display unit (Liquavista)?

According to Bloomberg, Samsung wants to sell its electrowetting display unit LiquaVista which they bought back in January 2011. They are currently in talks with Amazon, that will pay a sub-$100 million sum to Samsung for the unit. According to the report, a Samsung spokesperson admitted that the Liquavista acquisition "didn't meet its expectations".

I believe Amazon does want to bring new life into its Kindle e-reader line, and LiquaVista's display can enable color e-paper displays with a fast refresh rate compared to E Ink. On the other hand the technology is much less mature and I'm not sure if Amazon is the sort of company to actually succeed in commercializing such a technology. This one is going to be interesting to watch...

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Posted: Mar 23,2013 by Ron Mertens